Post Tagging in Rival IQ helps you categorize posts just the way you want to, helping you answer those questions you've always been curious about.
This article is Part 1 of our Post Tagging guide:
Part 1: How to Tag Posts
Part 2: Auto-Tag Rules
We will guide you through how to tag posts and how to analyze post tags in Rival IQ.
Here's an example Post Tags analysis on a skincare landscape. Using Post Tagging, I created categories, then tagged posts belonging to each category. As I tag posts, Rival IQ automatically creates an analysis to help me quickly see that the four posts about Contests received 8.57 times more engagement than posts not about contests or giveaways.
Step 0: What can I tag?
With Post Tagging in Rival IQ, you can:
Tag posts from any company in your landscape
Add multiple tags to a post
Tag based on keywords and hashtags in the post
Use Auto-Tags for Contests, User-Generated Content, Link in Bio or High-Engagement Detection
Step 1: Make a plan for tagging posts
Before we tag away, take a few minutes to think about how you want to classify posts. What tags can help you learn why some posts perform better than others? What would you like to take away from this analysis to help or change your social strategy?
Here are some ways to categorize posts:
by campaign - which campaign performed the best?
by objects in photos - what photos do my audience engage most on?
by product - does my audience engage with a particular product more than others?
by branding - do branded posts perform better than non-branded posts?
Do you want to tag posts from your focus company, or every company in your landscape? Use the Company Filter dropdown to filter your view.
Step 2: Tag Posts
Step 2a. Tag one post at a time via the Post Tags Page
1. Tag a post by clicking on the "add tag" icon on any post.
We recommend using the Layout picker to select the view that works best for your process. If you're looking at captions while tagging, use "List". And if you're focused on tagging images, we recommend "Grid with Details".
2. Create a new tag or select an existing tag to apply to the post.
3. The tag will immediately appear on the post.
Add more tags using the "add tag" icon, or delete a tag by clicking the "x" on the tag.
Step 2b. Tag posts in bulk via the Post Tag Manager
Use the Post Tag Manager to speed up your tagging process. In the manager, you can:
quickly select posts that need the same tag
create Auto-Tags based on keywords or other criteria
add multiple tags to a post in fewer clicks
In this article, we'll take you through the steps to tag posts by manually selecting each one. To learn how to tag posts based on keywords or other automations, see our guide on Auto-Tag Rules.
1. First, navigate to the Post Tag Manager by expanding the Landscape section in the side-navigation, and selecting the Post Tag Manager.
2. Select the posts you wish to tag. For this example, I am going to select all of the images with faces. So I changed my view to Grid view and quickly scanned and selected every image with a face.
3. Create a New Tag. After you've selected posts the appropriate posts and click 'Create New Tag', a modal for the tag type will appear. Since we've pre-selected posts to tag, the only tag type available is the Manual Tag.
If you do not pre-select posts, the Auto-Tag Rules will be available.
4. Name your tag. Pick a descriptive name so you can remember what types of posts were tagged. You can edit the tag name later
5. Apply the tag. Be sure to click 'Apply' to apply your newly created tag to the posts. If there are additional tags you wish to apply to the selected photos you can select those tags now.
6.💡Pro Tip - Edit or delete a Post Tag
Hover over the Post Tag name to see edit and delete icons.
When you edit the tag name, it will be reflected throughout the posts. When you delete the tag, the tag will be removed from all posts.
7.💡Pro Tip - Verify you've selected all appropriate posts for the tag.
Use the filter to view posts with the tag or use advanced filters to see all posts without the tag.
Excluding the tag 'Has Face' and then viewing the posts in grid view allows me to quickly scan for faces I may have missed.
Step 3: Analyze Post Tags
Analyzing post tags is simple and powerful. To view the analysis, click Post Tag Analytics from the Post Tag Manager or navigate to Post Tags within Public Data. I recommend going directly to the channel you wish to analyze for the most actionable analysis.
From Post Tag Manager:
From Side Navigation:
1. On the Post Tags page, you'll see the tags with the highest engagement rate on the first table.
Notice my newly created Has Face tag does 2.4x better than posts without that tag.
2. To edit the columns in this table, click the "Manage Columns..." button.
3. Use the Post Tags dropdown to filter the tags displayed on the table.
The numbers next to each post tag show how many posts are tagged with that tag in the current date range. If you recently applied a tag the data may need to be refreshed to see the count of posts with the new tag.
4. Click the expansion icon to view a breakdown of the post tag usage by company.
Note: I changed my Company Filter to "All companies" to see more companies in my analysis.
5. Click on any row to see the posts pertaining to that row.
6. Report on tagged posts in Custom Dashboards
Once you have a custom dashboard, you can add a chart with posts containing a specific tag or set of tags. From you custom dashboard click 'Create New Chart' and add the "Social Posts" chart under "Social Content". Select the chart for either your Focus Company or for the Landscape.
Once you've selected the chart type you can filter for the specific filter and you will see a new chart in your dashboard with all of the posts associated with that tag.
In the example below, I chose the grid layout for posts tagged "Has Face".