Post Tagging in Rival IQ helps you categorize posts just the way you want to, helping you answer those questions you've always been curious about.
We will guide you through how to tag posts and how to analyze post tags in Rival IQ.
Here's an example Post Tags analysis on a skincare brand. Using Post Tagging, I created categories, then tagged posts belonging to each category. As I tag posts, Rival IQ automatically creates an analysis to help me quickly see that Face Wash receives more engagement than the other categories.
Step 0: What can I tag?
With Post Tagging in Rival IQ, you can:
- Tag posts from any company in your landscape
- Add multiple tags to a post
- Tag based on keywords and hashtags in the post
We'll walk through examples of each of these in this guide.
Step 1: Make a plan for tagging posts
Before we tag away, take a few minutes to think about how you want to classify posts. What tags can help you learn why some posts perform better than others? What would you like to take away from this analysis to help or change your social strategy?
Here are some ways to categorize posts:
- by campaign - which campaign performed the best?
- by objects in photos - what photos do my audience engage most on?
- by product - does my audience engage with a particular product more than others?
- by branding - do branded posts perform better than non-branded posts?
Do you want to tag posts from your focus company, or every company in your landscape? Use the Company Filter dropdown to filter your view.
Step 2: Tag Posts
To start tagging posts, expand the Social Analytics section in the side-nav, and select the Competitive Public Data channel you would like to tag.
Then, navigate to the Post Tags tab in the top bar. On this page, you can tag one post at a time, or tag posts in bulk. We'll show you both ways.
Note: Post Tagging is currently not available on posts in Your Private Data.
Step 2a. Tag one post at a time
1. Tag a post by clicking on the "add tag" icon on any post.
We recommend using the Layout picker to select the view that works best for your process. If you're looking at captions while tagging, use "List". And if you're focused on tagging images, we recommend "Grid with Details".
2. Create a new tag or select an existing tag to apply to the post.
3. The tag will immediately appear on the post.
Add more tags using the "add tag" icon, or delete a tag by clicking the "x" on the tag.
Step 2b. Tag posts in bulk
Use the Post Tag Manager to speed up your tagging process. In the manager, you can:
- quickly select posts that need the same tag
- select posts that match a keyword
- add multiple tags to a post in fewer clicks
1. Start bulk tagging by clicking the blue "Bulk Edit Tags" button - you'll be taken to the "Post Tag Manager".
2. Use the checkboxes on each post to select the posts you want to tag.
Remember, if you're focusing on what's in a photo, use the Layout dropdown to change your view. Here, we recommend "Grid" to get the best look at those photos.
3. Once you've selected posts, click "Add Tag" in the top left to add a new tag, or select an existing tag.
4. Then, click "Apply" to tag the selected posts.
5. Your tags will appear on the post.
In "Grid" view, you can see the tags by hovering over the post.
Or, change your layout to "Grid with Details" to if you want the tags to linger.
6.💡Pro Tip - Edit or delete a Post Tag
Hover over the Post Tag name to see edit and delete icons. Click on the icons to edit or delete the post tag.
When you edit the tag name, it will be reflected throughout the posts. When you delete the tag, they will be removed from posts.
7.💡Pro Tip - Tag all posts that contain a keyword
Use the search bar to find posts, then use the "select all" checkbox to select all of them. Don't forget to apply a tag to them.
Step 3: Analyze Post Tags
Analyzing post tags is simple and powerful. To view the analysis, make sure you've exited the "Post Tag Manager". Click the "x" at the top to exit.
1. On the Post Tags page, you'll see that the tags you've created appear on the first table.
2. To edit the columns in this table, click the "Manage Columns..." button.
3. Use the Post Tags dropdown to filter the tags displayed on the table.
The numbers next to each post tag show how many posts are tagged with that tag in the current date range.
4. Click the expansion icon to view a breakdown of the post tag usage by company.
Note: I changed my Company Filter to "All companies" to see more companies in my analysis.
5. Click on any row to see the posts pertaining to that row.
6. Report on tagged posts in Custom Dashboards
For "Social Posts" or "Social Posts for Focus Company" charts, you can use Post Tags to filter the type of posts displayed.
For example, if I only want to show the Face Wash posts, I can choose to only show those.