Twitter Analytics Guide

An overview of the Twitter Analytics dashboards in the Private Data section of Rival IQ.

Seth Bridges avatar
Written by Seth Bridges
Updated over a week ago

The Twitter Analytics dashboards is the place to analyze everything about your Profile and Tweets, including follower growth, tweet impressions, and tweet engagements. Rival IQ makes it easy to report on any number and provides intuitive insights about your data.

Getting Started

If you have not already connected to Twitter Analytics, connect an account in the Twitter Analytics section so we can load your profile and tweet data into Rival IQ. It should take no more than 5 minutes.

Once your data has loaded, use the dropdown in the black bar to connect more Twitter accounts. If you need to manage more Twitter accounts, contact our support team. 


Posts Tab

A notes about tweet limits:

  • Tweet history is limited: Because of Twitter API restrictions, only tweets posted less than 30 days before you connected to Twitter Analytics is available in this section.

  • No metrics for your retweets of other tweets: Native retweets do not accrue impressions nor engagements to you, only the original account. Therefore, we don't display or compute any engagement metrics for these tweets in your account.

Filtering tweets

By default, only “normal” tweets are displayed on this page. If you want to view replies or retweets, use the “Tweet Type” dropdown to filter your view.

Setting up your timezone

Use the timezone picker to align tweets according to your timezone. This timezone can be customized per landscape, and only applies to your private data. At this time, public data in Rival IQ is reported in UTC time.

At a Glance panel

The At a Glance panel displays your overall posting activity and engagement on tweets published during the selected time period. 

Engagement Rate by Impression measures your engagement (likes, replies, retweets, clicks) per impression.  

Posts panel

The Posts panel displays the tweets published during the time period, sorted by total engagement. Click the “View More” button to view more tweets on screen. Use the layout and sort drop downs to customize your view of the data.

Click on a tweet to view more information about it.

Activity & Impressions panel

The Activity & Impressions panel allows you to compare your post activity trends with the total impressions you received. This helps you analyze any spikes or decreases during particular times. Use the “Grouped by” dropdown to organize this data by day, week, or month to easily find trends.

Hashtags panel

The Hashtags panel summarizes the most commonly used hashtags in your tweets. Use this to compare hashtags you frequently use against hashtags that receive more impressions or engagements. Click on a row to view the tweets using that hashtag, and click “View More” to see more hashtags or customize the columns in this table.

The Popular Topics panel summarizes the common phrases Rival IQ found in your updates using natural language processing. Use this table to spot usage and engagement patterns.

Post Tags panel

The Post Tags panel displays post tags that exist in your current set of updates. Use the "Manage Columns..." button to customize the metrics you would like to analyze for your tags.

Tag any post using the "Add tag" button to categorize it. If you'd like to learn how to get started with Post Tags, take a look at our help article.

Post Type panel

The Post Type panel summarizes the post types you most frequently use, and the impressions and engagement you receive on each type. Use the "Manage Columns..." button to add more metric columns. When we find interesting insights we'll display them on the right side of the panel.

Post Time panel

The Post Time panel compares your post times to when impressions were received. Note that this is different from the panel in Social Posts that compares post time to engagement rate.

Searching and filtering updates 

Use the search bar at the top of the page to filter to updates based on keywords or hashtags. For example, if you want to find updates that mention another account, you can search using @*. Click here for more search tips and tricks.

Use the Post Tags dropdown to filter to updates based on the tags you've applied.


Profile Tab

Overview panel
The Overview panel displays general information found on a Twitter profile, and analyzes the absolute change in each of the metrics.

Followers panel
The Followers panel displays your daily follower count and how your follower count is changes each day. Historical follower count data is based on how long we've been tracking the Twitter handle in Rival IQ. Hover over the graphs to see the exact number of followers or net change.

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