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How to view promoted post metrics in Instagram Insights
How to view promoted post metrics in Instagram Insights

This article will walk you through connecting your Facebook Ads Account to view paid metrics on promoted Instagram posts

Seth Bridges avatar
Written by Seth Bridges
Updated over a week ago

In order to see metrics from your promoted (we call these "paid") Instagram posts in Rival IQ, it's important to connect your Facebook Ads Account properly. This article will show you how to get everything connected.
If you have already set up your Facebook Ads Account but are having issues viewing paid metrics, please see this article.

Step 1: Connect Instagram Insights to Rival IQ

If you haven't already connected Instagram Insights, follow this help article to get set up. Before moving to Step 2, your Instagram Insights analytics should be visible, like the image below.

Step 2: Gain access to the Facebook Ad Account

To view paid metrics, the person who has admin/analyst access to the Facebook page associated with the Instagram Business Account should also have access to the Facebook Ads Account used to promote Instagram posts.

If you don't have access to the Facebook Ads Account, you will need to ask someone who does have permissions to give you Admin access. We've had issues with the Analyst and Advertiser roles providing all of the necessary data.

Facebook has changed these settings over the last few years, so check that your name is listed under "Admin" like the image below.

Step 3: Refresh your Facebook Connection to Rival IQ

After your accounts are connected and the correct access is granted, please reconnect the pages on the Connected Services page.

Click "Disconnect" and then "Connect to Facebook".

Step 4: Check for Paid Metrics on Promoted Posts

We will need a few minutes to reload your posts with paid metrics. When you check back on your Instagram Insights, look in the Posts tab.

Verify that your paid metrics are available by looking in the Posts panel for an orange box with the promoted dollar amount. You may need to adjust your date range to verify this.

When you click on a promoted post, you will be able to see both organic and paid metrics in the post modal.

If you need help, feel free to contact us by clicking the support button in the lower right corner of your screen or emailing us at

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