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Instagram Insights Guide (Profile)
Instagram Insights Guide (Profile)

This article is Part 2 of 4 in our guide to the Instagram Insights analytics in Rival IQ.

Seth Bridges avatar
Written by Seth Bridges
Updated over a week ago

In this article, we'll go over everything you'll see in the Profile tab of the Instagram Insights section of Rival IQ.

Followers panel

The Followers panel displays the current Follower count and net Follower change for the selected time frame. It also provides a historical follower and daily follower adds chart.

Profile panel

The Profile panel displays graphs of your daily unique profile views and profile engagements. Instagram saves up to 2 years of profile views and engagements data (depending on how long you’ve been an Instagram Business Account) so we’ll display as much historical data for your handle as we can. Click on the legend to show or hide certain profile engagements.

Presence Reach and Impressions panels

Whenever you see "Presence", that metric includes interactions for your Profile and Posts published by your Profile. 

The Presence Reach and Impressions panels summarizes the unique number of people and the total number of times anyone saw content from or about your Profile during the selected time period.

Follower Age/Gender and Locations panels

The Follower Age/Gender and Follower Locations panels break down the demographics of your followers during the current time period. Click on the charts to zoom into the breakdowns. 

Follower Online Times panel

The Follower Online Times panel displays when your followers are using Instagram, based on the average usage in the last 30 days in the current time period. We’ll summarize the days and times on the weekend/weekend they’re most active.

Follow these links to view more Instagram Insights guides:

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