In this article, we'll go over everything you'll see in the Posts tab of the Instagram Insights section of Rival IQ.
All posts published after your account became an Instagram Business Account will appear here. This is because Instagram doesn't track and report insights on posts prior to this.
📝 NOTE: If you haven't connected Instagram Insights to Rival IQ, learn how to do that in Part 1 of this guide.
☝ TIP: If you promote Instagram posts, make sure the Facebook Ads Account you use is connected to Rival IQ. This will ensure that we're reporting on both organic + paid reach and engagement. Without your Facebook Ads Account, we can only access organic metrics.
Setting Your Time Zone
Use the time zone picker to align posts according to your time zone. This time zone can be customized per landscape, and only applies to your private data. Public data in Rival IQ is reported in UTC time.
Panel Definitions
At a Glance Panel
The At a Glance panel displays your overall posting activity and engagement on tweets published during the selected time period.
Engagement Rate by Impression measures your average engagement (likes, replies, retweets, clicks) per impression.
Posts Panel
The Posts panel displays the posts published during the time period, sorted by total engagement. Click the “View More” button to view more posts on screen. Use the layout and sort drop downs to customize your view of the data.
Click on a post to view more information about it.
Activity & Impressions Panel
The Activity & Impressions panel allows you to compare your post activity trends with the total impressions you received. This helps you analyze any spikes or decreases during particular times. Use the “Grouped by” drop-down to organize this data by day, week, or month to easily find trends.
Hashtags Panel
The Hashtags panel summarizes the most commonly used hashtags in your posts. Use this to compare hashtags you frequently use against hashtags that receive more impressions or engagements. Click on a row to view the updates using that hashtag, and click “View More” to see more hashtags or customize the columns in this table.
Popular Topics Panel
The Popular Topics panel summarizes the common phrases Rival IQ found in your posts using natural language processing. Use this table to spot usage and engagement patterns.
Post Tags Panel
The Post Tags panel displays post tags that exist in your current set of posts. Click Manage Columns... to customize the metrics you would like to analyze for your tags.
Tag any post using the "Add tag" button to categorize it. To get started with Post Tags, take a look at our help article.
Post Type Panel
The Post Type panel summarizes the post types you most frequently use, and the impressions and engagement you receive on each type. Click Manage Columns... to add more metric columns. When Rival IQ finds interesting insights we'll display them on the right side of the panel.
Post Time Panel
The Post Time panel compares your post times to when organic reach was received. Note that this is different from the panel in Social Posts that compares post time to engagement rate.
Searching and Filtering Posts
Use the search bar at the top of the page to filter to posts based on keywords or hashtags. For example, if you want to find posts that mention another account, you can search using @*. Click here for more search tips and tricks.
Use the Post Tags dropdown to filter to posts based on the tags you've applied.
What's Next?
Follow these links to view more Instagram Insights guides:
Part 1 of 4: The Basics
Part 2 of 4: Profile
Part 4 of 4: Stories
Or, read more about Instagram Insights data history limitations and Instagram Insights definitions.