Discover is a powerful search tool in Rival IQ. It enables you perform complex analysis of topics, hashtags, and content by running searches against recent data from Twitter and Instagram.

There are a rich set of questions and use cases for Discover, and we'll detail them here. If you want to read the full user guide to get an overview, go for it. Just make sure to head back over here.

 

Find influencers who talk about a topic 

Works on: Twitter

To find influencers who search using particular words or phrases, run a search for those words or phrases. Be careful to note that phrases must be enclosed in double quotes.

Example: to search for people who tweet about holiday cheer, run a search for:

"holiday cheer"

Remember, if you forget the quotes, you're searching for tweets that include the word holiday and the word cheer, though not necessarily in that order.

 

Find posts shared by an influencer

Works on: Instagram

Example: To search for posts published by @rival_iq, run a search for: 

@rival_iq

Note that this only works for Instagram handles that are an Instagram Business Profile

 

Find influencers who share content using a particular hashtag

Works on: Twitter and Instagram

Example: To search for influencers who use the hashtag #holidays, run a search for:

#holidays

Unfortunately, on Instagram we cannot display the handle of the post publisher, but you can follow the link to Instagram to see that.

 

Find who shares your content from a particular domain

Works on: Twitter

Example: You can search for all of the shares of content from moz.com by searching:

moz.com

 

Analyze a Twitter chat

Works on: Twitter

During the week after a Twitter chat, you can analyze all of the content from that chat using Discover.

Example: To start your Twitter chat analysis, search for the hashtag. For this example, let's use Buffer Chat, so search:

#bufferchat

Perhaps you are interested in just the people or answers related to question 3 from the chat.

Example: To analyze all of the responses from question three on the chat, search:

#bufferchat A3

Note that this search says: find me all of the tweets that have both the hashtag #bufferchat and the text A3 in the tweet.

 

Quickly profile any twitter handle 

Works on: Twitter

To get a quick breakdown of an account, including how often they post, which hashtags they use, who they mention, and their best posts, use a ‘from’ search.

Example: To find a full analysis of Moz on twitter, search:

from:moz

 

Analyze mentions of a handle or handles

Works on: Twitter

Discover who engages with accounts of interest (influencers, competitors) by searching for mentions of those accounts.

Example: To find mentions of @moz, search:

@moz

 

Measure share of voice among a set of handles 

Works on: Twitter

To examine which accounts are mentioned most for a particular topic, you can combine mention searches with a keyword search. The Mentions panel in Discover will show you which handles are most mentioned.

Example: For posts using the keyword SEO, which of the following handles are most mentioned, @moz, @majestic, @semrush, @ahrefs, search:

SEO (@moz OR @majestic OR @semrush OR @ahrefs)

 

Find hashtags to use when talking about a phrase or keyword

Works on: Twitter

Ever stuck wondering what hashtags are most likely to help you find new audiences? Do you struggle to find relevant hashtags to use to share your content? You can search relevant keywords or hashtags to find the other hashtags that people use to share similar content.

Example: To discover hashtags to use for content related to dog care, you might search for a few different things and work on narrowing based on the results. You could start with searching:

Dog

But to get more refined, you might start to add words to your search, trying dog and one of the following words: care, wellness, health.

dog (care OR health OR wellness)

And of course, people call dogs different things, so let’s try some dog variants.

(dog OR pup OR puppy OR canine) (care OR health OR wellness)

 

Works on: Twitter

Though Twitter search is limited to 7 days, you can modify the start and end dates of your search using the "since" and "until" operators. For example, if today is December 6th, I could search for uses of #marketing and #bigdata between December 1st and December 3rd, including both of those days, by searching:

#marketing #bigdata since:2017-12-01 until:2017-12-04


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