Each social channel has a slightly different set of available interactions/engagements. Below, we've defined what we include in the engagement total for each channel's public data within our public data reporting (under Social Analytics -> Competitive Public Data within our app).

For Public Data

Facebook: Reactions, comments, or shares on the original post. Any engagement that occurs on comments or shares of the post is not included in the engagement total.

Instagram: Likes and comments on the original post. Any engagement that occurs on comments of the post is not included in the engagement total.

Twitter: Likes, retweets, and replies on the original tweet. Any engagement that occurs on quote retweets of the original tweet or replies to the original tweet is not included in the engagement total.

YouTube: Likes, comments, and dislikes on the original post. Any engagement that occurs on comments of the post is not included in the engagement total.

For Private Data

If your team has credentials to manage a Facebook, Instagram, Twitter, or LinkedIn page, you can measure additional engagement metrics in your private data dashboards (found under Social Analytics -> Private data ) or custom dashboards.

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