Private vs Public Data:

The API limitations from all of the social channels vary for publicly available data and private data. Below you will find the details for each type of data.

Public Data Audience History Limitations:

Due to limitations from APIs from all the social platforms (e.g., Facebook, Instagram, Twitter), we're unable to acquire and display historical audience/follower metrics within public data.

If you're interested in tracking follower history within Rival IQ, we may have some history data available already. To view how much history we have for a specific company, navigate to your Companies dashboard and hover over a checkmark. The popover window will show how much post history and audience history is in the database. The data available for private data varies per platform; you can see private data details here.

In this example, Rival IQ has 7 years of post history and 7 years of audience history within public data on ally. We're able to display audience data from 2013 to present, but have no audience information available prior to 2013.

Once a social media profile has been added, Rival IQ will track the number of followers moving forward, but it will never have follower counts prior to when the handle was added to the database.

Private Data Audience History Limitations:

The private data available for audience history varies per platform.

  • Facebook Insights: Total Page Fans and Fan Adds historical data is available up to your plan limits for private data.

  • Instagram Insights: Total Followers historical data is not available. Follower Adds historical data is restricted to 30 days within private data.

  • Twitter Analytics: Total Followers and Follower Net Change historical data is not available for private data.

  • LinkedIn Analytics: Total Followers historical data is not available. Net Followers historical data is available up to your plan limits for private data.

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