The Facebook Insights dashboards is the place to analyze everything about your Page and Posts, including new Page Fans, Page consumptions, and post engagements. Rival IQ makes it easy to report on any number and provides intuitive insights about your data.

Getting Started

If you have not already connected to Facebook Insights, start by connecting a Facebook page that you are an admin or analyst for. During the connection, make sure you grant access to all the Facebook pages you'd like to connect by clicking "See what you allow", then confirming that the checkboxes are selected.

We'll import your latest Page and posts data - it should take no more than 5 minutes.

If you have trouble connecting Facebook Insights, use this help article to troubleshoot or reach out to our support team.

Page Tab

The Page tab displays everything that happened for your Page during the selected time period, including Page Fan growth and Presence Consumptions. Each panel includes an info bubble to help you understand exactly what data is presented.

Page Fans and Page Views panels

The Page Fans panel provides the current Fan count for the selected time frame, a breakdown of where new Page Fans liked your Page, and a chart of your new Page Fans by day.

The Page Views panel displays a daily chart of views made by visiting your Page, and the number of clicks on the CTA button on your Page.

Presence Impressions and Consumptions panels

Whenever you see "Presence", that metric includes interactions for your Page and Posts published by your Page. 

The Presence Impressions panel summarizes the number of times anyone saw anything about your Page during the selected time period (your Page published posts and they appeared in the viewer's newsfeed, your Page was mentioned by the viewer's friend, etc.). It also breaks down how the viewer saw it (paid, organic, viral). 

The Presence Consumptions panel summarizes the clicks across your Page and your posts during the selected time period. It also displays the daily rate of consumptions to impressions.

Page Fans/Presence Reach Age, Gender, Locations panels

The following panels on the left side are a breakdown of the Age, Gender, and Locations of your Page Fans. The panels on the right side analyze the Age, Gender, and Locations of people who saw your Page and posts during the selected time period. You can click on any of these charts to view more info and specific numbers.

Posts Tab

The Posts tab displays an analysis on all your posts published during the selected time period. We further break down post data to help you find insights into how to improve your content (ex. hashtag, popular topics, post types).

Setting up your timezone

Use the timezone picker to align posts according to your timezone. This timezone can be customized per landscape, and only applies to your private data. At this time, public data in Rival IQ is reported in UTC time.

At a Glance panel

The At a Glance panel displays your overall posting activity and engagement on posts published during the selected time period. 

Engagement Rate by Impression measures your engagement (consumptions, reactions, shares) per impression.  

Posts panel

The Posts panel displays the posts published during the time period, sorted by total engagement. Click the “View More” button to view more posts on screen. Use the layout and sort drop downs to customize your view of the data.

Click on a post to view more information about it.

Activity & Impressions panel

The Activity & Impressions panel allows you to compare your post activity trends with the total impressions you received. This helps you analyze any spikes or decreases during particular times. Use the “Grouped by” dropdown to organize this data by day, week, or month to easily find trends.

Hashtags panel

The Hashtags panel summarizes the most commonly used hashtags in your posts. Use this to compare hashtags you frequently use against hashtags that receive more impressions or engagements. Click on a row to view the updates using that hashtag, and click “View More” to see more hashtags or customize the columns in this table.

Popular Topics panel

The Popular Topics panel summarizes the common phrases Rival IQ found in your posts using natural language processing. Use this table to spot usage and engagement patterns.

Post Tags panel

The Post Tags panel displays post tags that exist in your current set of posts. Use the "Manage Columns..." button to customize the metrics you would like to analyze for your tags.

Tag any post using the "Add tag" button to categorize it. If you'd like to learn how to get started with Post Tags, take a look at our help article.

Post Type panel

The Post Type panel summarizes the post types you most frequently use, and the impressions and engagement you receive on each type. Use the "Manage Columns..." button to add more metric columns. When we find interesting insights we'll display them on the right side of the panel.

Post Time panel

The Post Time panel compares your post times to when organic reach was received. Note that this is different from the panel in Social Posts that compares post time to engagement rate.

Searching and filtering posts 

Use the search bar at the top of the page to filter to posts based on keywords or hashtags. For example, if you want to find posts that mention another account, you can search using @*. Click here for more search tips and tricks.

Use the Post Tags dropdown to filter to posts based on the tags you've applied.

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