What does "Not Enough History" mean?

"Not Enough History" means that in our system, for the data range you've selected, we don't have audience/post data for that company. Rival IQ uses a shared-profile model, meaning a profile attached to a company in your landscape may have been part of the system for a few months or many years. If you just added a new company to our system, we will start gathering audience data on that company going forward. 

Social platforms do not share historical audience/follower data and have restrictions on historical post data. Therefore, the day you add a new company is the day Rival IQ begins building that data.


Why am I seeing "Not Enough History" in a Cross-Channel chart?

Let's walk through an example to figure out why you may be seeing "Not Enough History". In the image below, we see this message on a Cross-Channel Audience chart for Mikawaya Mochi during May 1 - July 31, 2017. 

First, head to the Landscape section to see how much data we have for Mikawaya Mochi. Hover each of the checkmarks for that company, and focus on the Earliest Data Available in the popover. Since we're looking at an audience chart, let's focus only on earliest audience data.

When we hover over the Facebook channel, the earliest audience data we have for Mikawaya Mochi is Sept 1, 2017.

And for Instagram, the earliest audience data we have for Mikawaya Mochi is also Sept 1, 2017.

This means that Mikawaya Mochi was likely added to the Rival IQ system on Sept 1, 2017, so we began tracking audience data on that date. Unfortunately, our date range is currently set to May 1 - July 31, 2017 (before we had any audience data) which is why we're seeing "not enough history".

Once I switch to a date after Sept 1, 2017 (let's say the month of Sept 2017), I can see data for Mikawaya Mochi! If you can't switch to a later date, you may have to wait a few days to see more data.

For Cross-Channel charts, we can display a bar chart after the day in which all channels have data. For example, if Mikawaya Mochi's Twitter handle's earliest audience data available is Dec 1, 2017, then that day is the earliest a cross-channel bar chart will appear. Dec 1, 2017 is the first day we have data for all channels: Facebook, Instagram AND Twitter.


When will these messages go away?

The messages will go away when we have gathered enough data to support the date range you are using. Every day we are following the company means we will have an additional day of data towards this effort. For example, after 7 days of following a company we would no longer show the "Not enough History" message for reports up to 7 days in the past.
To remove these messages, try a smaller date range selecting either the 7 day option or use the Custom Range option.

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