Connecting Instagram Insights is a bit tricky since we need to connect your Instagram and Facebook permissions just right. This article will walk you through:

  • PART 1: Troubleshooting connection problems (Steps 1-5)

  • PART 2: How to create an Instagram Business Profile (Steps 6-9)

If you have not converted your Instagram handle to an Instagram Business Profile, skip to Step 6.

PART 1: Troubleshooting connection problems

Step 0: Is your Instagram an Instagram Business Profile?

Instagram Creator Accounts cannot be analyzed because Instagram doesn't share analytics for creator accounts in their API. If you want to analyze your account in Rival IQ, please switch back to an Instagram Business Profile.

Step 1: Is your Instagram account connected to the right Facebook page?

To check, open the Instagram app and head to Settings > Accounts > Linked Accounts. Make sure your Facebook page is linked.


Step 2: Are you an Admin of this Facebook page?

To check, go to your Facebook page's Settings and click on the Page Roles section.

Then, scroll down to the list of "Existing Page Roles" to find your name.

If you don't have Admin access, you'll need to ask someone to add you as an Admin of the Facebook page.

If you're an Analyst of the page, we recommend getting admin permissions. We've noticed connection issues when you're an Analyst.


Step 3: Does Rival IQ have permission to read data from this Facebook page?

To check this, use the dropdown next to your notifications and click Settings and Privacy.

Then click on the Business Integrations section and find the Rival IQ integration.

Click on View and edit to open a modal that displays your connection preferences.

Scroll down to each of these sections and make sure the Facebook pages are checked:

  • Access profile and posts from the Instagram business connected to your page

  • Access insights for the Instagram business connected to your page

  • Manage your Pages

  • Show a list of the Pages you manage

Some of my Facebook pages haven't been selected, so I need to turn them on so Rival IQ can read data from these pages. If this was the problem, please head to Connected Services in Rival IQ and click the Reconnect Pages button so we can sync these updates.


Step 4: Are you looking at the right landscape?

You must be tracking the Instagram handles as companies in your landscape. If you have multiple landscapes, make sure you're looking at the right one.

Step 5: Are you tracking the right Instagram handles in this landscape?

On the companies page, hover over the Instagram column to make sure you're tracking the right Instagram handle.

End of troubleshooting section

If you're still having trouble connecting Instagram Insights, use the support button at the bottom right or email to reach out to us.

PART 2: How to create an Instagram Business Profile

Step 6: Create a Facebook page

If this Facebook page already exists, make sure you have Admin or Analyst permissions to it.

Someone who already has permissions can give you permissions by going to Settings for the Facebook page. Then in Page Roles, and Assign a New Page Role to you as an Admin or Analyst.


Step 7: Validate the Facebook page permissions for Rival IQ

Read the instructions in Step 3 of this article.

Using your phone (seriously, don't try it on the desktop), link your Instagram account to the Facebook page. Go to your account settings in the Instagram app, and select "Switch to Business Profile".


Step 9: Connect Instagram Insights to Rival IQ

Once your account is an Instagram Business Profile and you have admin or analyst access to the Facebook page, head to Connected Services and click Re-sync Pages

Now, you should be able to see Instagram Insights in Rival IQ. If not, take a look at the steps in PART 1: Troubleshooting your connection.

Still not working?

We're happy to help! Use the support button or email to reach out to us.

Did this answer your question?