It is important to understand where your data comes from and how much is available to you. 

Data History

In the Landscape section of your account, hover over any checkmark in the company matrix to view how much post and audience data is available for a company on a particular channel.

Rival IQ uses a shared-profile model, meaning a profile attached to a company in your landscape may have been part of the system for many months or years. 

If you just added a company that is new to our system, we will start gathering audience data on that company going forward. For new companies, we do not have access to historical audience/follower data. Therefore, the day you add the company is the day Rival IQ begins building your audience data.

We can, however, pull up to 24 months (depending on the channel) of post history using public APIs from social channels. The maximum historical post content that can be retrieved per channel are:

  • Twitter: the last 3200 posts
  • Facebook: up to 1000 results
  • Google+: up to 1000 results
  • YouTube: up to 500 results
  • Instagram: up to 528 results
  • LinkedIn: extended history not retrievable
  • Pinterest: 200 pins per board for a total 5000 pins (**Pin data is collected from most popular board to least popular board.)


"Not Enough History"

Sometimes, you’ll see the term “Not Enough History.” This happens when you’re viewing data for a date range in which we don’t have post or follower data. The messages will go away when we have gathered enough data to support the date range you are using. Every day we are following the company means we will have an additional day of data towards this effort. To remove these messages, try a smaller date range using the Custom Range option.


Public vs Private Data

All data in the Social Benchmarking section, for all companies including yourself, is pulled from publicly data. The information in this section includes engagement, post activity, and follower count.

Data in the My Company Insights section is pulled using your private accounts from each channel, and  it is only available to users in your account. The information in this section includes reach, demographics, and spend.

Despite having access to private data in the My Company Insight section, we do not display any private data in the Social Benchmarking section.


Data Freshness

Each time you visit Rival IQ, we check to make sure your data is up-to-date to give you the best experience possible. We keep your social media data fresh within the limits of your plan. For example, if you have a 3 hour data freshness limit, we will update any recent social presences or posts that haven't been refreshed in the last 3 hours.

When your data needs refreshing, we start our work to refresh the data and then prompt you to reload the page when we’re done. Have a look at the upper-right hand part of the screen to check how fresh your data is.

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