Instagram:
Instagram rolled out Reels data to their API, and Rival IQ added this data to its reports and dashboards.
Please check out our blog post for all of the details on Instagram Reels.
Instagram Reels appear next to other Instagram post types such as Videos, Carousels and Photos.
Reels data from the last two years is now loaded in Rival IQ, including your public and private data.
The Reel plays (views) are not available for public Reel data due to API limitations.
Your private Reels data does include plays (views) as well as shares.
Instagram Collabs metrics are only available for the user who originally posted the video. The metrics are not duplicated to the collaborator, and the collab post will not populate in Rival IQ for any Instagram account other than the original poster.
Tip: To get metrics for collab posts where this is the case, simply connect the original Instagram account to your competitive landscape.
Rival IQ displays the engagement and plays for Reel activity on Instagram. Instagram allows Reels to be shown on Facebook, but the Facebook plays and likes are not available in Rival IQ.
Facebook:
Facebook Reels are supported within your private data. Unfortunately, we're unable to support Facebook Reels for competitive data due to Facebook API limitations.
Please check out our update about Facebook Reels data.