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How to view promoted post metrics in Instagram Insights
How to view promoted post metrics in Instagram Insights

This article will walk you through connecting your Facebook Ads Account to view paid metrics on promoted Instagram posts

Seth Bridges avatar
Written by Seth Bridges
Updated over a week ago

To view metrics from your promoted or "paid" Instagram posts in Rival IQ, it's important to connect your Facebook Ads Account properly. This article will show you how to get everything connected.

Step 1: Ensure Instagram Insights are connected to Rival IQ

Step 2: Gain access to the Facebook Ads Account

Step 3: Refresh your Facebook connection to Rival IQ

Step 4: Check for paid metrics on promoted posts
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If you have already set up your Facebook Ads Account but are having issues viewing paid metrics, please see this article.

Step 1: Ensure Instagram Insights are connected to Rival IQ

If you haven't already connected Instagram Insights, follow this help article to get set up. Before moving to Step 2, your Instagram Insights analytics should be visible, like the image below.

Step 2: Gain access to the Facebook Ads Account

To view paid metrics for an Instagram Business Account, you should also have access to the Facebook Ads Account used to promote Instagram posts.

If you don't have access to the Facebook Ads Account, you will need to ask someone who does have permissions to give you Admin access. We've had issues with the Analyst and Advertiser roles providing all of the necessary data.

Step 3: Refresh your Facebook connection to Rival IQ

After your accounts are connected and the correct access is granted, go to the Connected Services page and click Reconnect Pages.

Step 4: Check for paid metrics on promoted posts

It takes a few minutes to reload posts with paid metrics. When they are available, they appear in the Posts panel on the Posts tab. Verify that your paid metrics are available by looking for an orange box with the promoted dollar amount. You may need to adjust your date range to verify this.

When you click on a promoted post, you will be able to see both organic and paid metrics in the post modal.

If you need additional help, contact us by clicking Support in the lower right corner of your screen or emailing us at support@rivaliq.com.

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