Question
What can I search for in Discover?
Answer
Here are some questions and use cases for Rival IQ's Discover, a feature that allows you perform complex analyses of topics, hashtags, and content by running searches against recent data from Twitter and Instagram. For more information on Discover, see the Discover User Guide.
Finding Influencers Posting About a Topic (Twitter)
To find influencers on Twitter whose posts contain specific words or phrases, run a search for those words or phrases. For example, to search for people Tweeting about holiday cheer, search for:
"holiday cheer"
β TIP: Enclose phrases in double quotation marks to search for terms in the order you specify them. If you do not include quotation marks, Rival IQ returns results containing the terms in any order.
Finding Posts Shared by Influencers (Instagram)
To find posts shared by an Instagram influencer, search on the influencer's handle. For example, to return posts authored by Elon Musk, search on the following:
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@elonmusk
π NOTE: This approach only works for Instagram handles associated with Instagram Business and Creator profiles.
Finding Influencers Posting a Hashtag (Instagram and Twitter)
To find influencers on Instagram or Twitter who are authoring content containing a specific hashtag, search on the hashtag. For example, to search for influencers who use the hashtag #fashion, run a search on the following:
#fashion
π NOTE: Rival IQ cannot display the post author's handle for Instagram; however, you can click the Instagram link to view it.
Finding Authors Sharing on a Domain (Twitter)
To return a list of authors sharing content on a specific domain, search on the domain. For example, to search for all shares of content from Moz, search on the following:
moz.com
Analyzing a Chat (Twitter)
To analyze content from a chat on Twitter, search on the chat's hashtag. Rival IQ returns all matching content posted over the last week. For example, to begin an analysis of content on Buffer Chat, search on the following:
#bufferchat
If you are interested in responses to a specific question, search on the question ID. For example, to analyze responses to question 3 on the chat, search on the following:
#bufferchat A3
This search matches all Tweets that contain both the hashtag #bufferchat and the text A3.Β
Profiling Handles (Twitter)
To get a quick breakdown of a Twitter account, including how often an author posts, which hashtags they use, who they mention, and their best posts, search using the from:
operator. For example, to profile Moz's activity on Twitter, search on the following:
from:moz
Analyzing Handle Mentions (Twitter)
To identify Twitter authors who are engaging with accounts of interest (such as influencers or competitors), search on the account handle. For example, to find mentions of Moz, search on the following:
@moz
Measuring Share of Voice Across Handles (Twitter)Β
To find Twitter accounts that are mentioned most around a specific topic, combine keyword and handle searches. The Discover Mentions panel displays the handles that mentioned most. For example, for posts containing "SEO," you can find which in a set of specified handles are mentioned most by searching on the following:
SEO (@moz OR @majestic OR @semrush OR @ahrefs)
Finding Hashtags to Attract New Audiences (Twitter)
To identify Twitter hashtags to use when finding a new audience or sharing your content, you can search on keywords or hashtags to find other hashtags that authors are using to share similar content. For example, to find hashtags related to dog care, you can start with a broad search and narrow based on the results. The initial search might be the following:
dog
To refine the search, you can specify keywords in parentheses:
dog (care OR health OR wellness)
Consider using variants of your keywords to ensure that you cover all possibilities. For example:
(dog OR pup OR puppy OR canine) (care OR health OR wellness)
Customizing the Date Range (Twitter)
Rival IQ returns the last 7 days of history; however, you can narrow that range by using the since:
and until:
operators. For example, if today is December 6, you could search for occurrences of #marketing and #bigdata between December 1 and 3 by searching on the following:
#marketing #bigdata since:2017-12-01 until:2017-12-04
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