Skip to main content
All CollectionsProduct Updates
Instagram Reel Plays Updates Sept 16, 2024
Instagram Reel Plays Updates Sept 16, 2024

Video Views or Plays of Instagram Reels are only available in private data. Initial plays organic and paid are currently available.

Denna Bettini avatar
Written by Denna Bettini
Updated over a week ago

Instagram Metrics Update – Improved Reporting

We are improving the accuracy of our Instagram Reels metrics by updating their names and definitions. These updates will be made on September 16, 2024.

The following metrics will be relabeled:

  • Video ViewsInitial Plays

  • Video Views, OrganicInitial Plays, Organic

  • Video Views, PaidInitial Plays, Paid

These changes can be found throughout the Instagram Insights section of our application. Stay tuned for more enhancements!


Current Metric

New Name

New Definition

Video Views

Initial Plays

Number of times your reel starts to play for the first time in a reel session. Defined as plays of 1 ms or more, excluding replays. This is the sum of organic and paid initial plays.

Video Views, Organic

Initial Plays, Organic

Number of times your reel starts to play for the first time in a reel session. Excludes replays and paid initial plays.

Video Views, Paid

Initial Plays, Paid

Number of times your reel starts to play for the first time in a reel session, excluding replays and organic initial plays.

What's Next:

  • We'll soon add an additional metric for Total Plays, Organic and we'll update derived metrics, like Engagement Rate by Video Views, to reflect the changes from views to Plays.

These improvements are designed to provide you with more accurate insights into your Instagram Reels performance. Stay tuned for further enhancements!

Did this answer your question?