With this feature, you can now compare the estimated impressions for all of your competitors’ posts. We created a machine learning algorithm using real impression data from millions of posts to estimate the impressions for posts on Instagram, Facebook, and Twitter. For TikTok and YouTube the estimated impressions equal the video views.

The new estimated impressions metric is available to all Engage Pro and Enterprise customers and can be found on every social post. Estimated impressions can be seen by clicking on an individual post to see post details, on the post panels in Social Posts, and in Custom Dashboards.

Also included in this update is Engagement Rate by Estimated Impressions, which is the number of social interactions per estimated impression on this post, expressed as a percentage.

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