With over 120 new metrics added recently, we felt it was important to adjust our naming structure for our private social metrics to ensure clarity and understandability.

Please refer to the following list of metrics for the changes we made in this release on Feb 24th, 2020.

1. New Facebook Insights metrics in Custom Dashboards

  • Posts
  • Posts / Day
  • Fan Reach / Post, Paid
  • Fan Reach / Post
  • Presence Post Reach / Day
  • Presence Post Reach / Day, Organic
  • Presence Post Reach / Day, Paid
  • Presence Post Reach / Day, Viral
  • Reach / Post
  • Reach / Post, Organic
  • Reach / Post, Paid
  • Reach / Post, Viral
  • Fan Post Impressions
  • Fan Post Impressions, Paid
  • Fan Impressions / Post
  • Fan Impressions / Post, Paid
  • Impressions / Post
  • Impressions / Post, Organic
  • Impressions / Post, Paid
  • Impressions / Post, Viral
  • Page Views
  • Post Impressions
  • Post Impressions, Organic
  • Post Impressions, Paid
  • Post Impressions, Viral
  • Presence Impressions / Day
  • Presence Impressions / Day, Organic
  • Presence Impressions / Day, Paid
  • Presence Impressions / Day, Viral
  • Presence Post Impressions
  • Presence Post Impressions / Day
  • Presence Post Impressions, Organic
  • Presence Post Impressions / Day, Organic
  • Presence Post Impressions, Paid
  • Presence Post Impressions / Day, Paid
  • Presence Post Impressions, Viral
  • Presence Post Impressions / Day, Viral
  • Engaged Non-Page Fans / Post
  • Engaged Page Fans / Post
  • Engaged Users / Post
  • Engagement Total
  • Engagement Total / Post
  • Engagement Rate by Impression
  • Engagement Rate by Reach
  • Engagement Rate by Page Fan
  • Facebook Engagement Rate
  • Negative Feedback
  • Negative Feedback / Post
  • Negative Feedback / Post, Unique
  • Page CTA Clicks / Day
  • Presence Engaged Users / Day
  • Presence Negative Feedback
  • Presence Negative Feedback / Day, Unique
  • Social Engagement Total
  • Social Engagement Total, Paid
  • Social Engagement Total, Organic
  • Social Engagement Total, Post-only
  • Social Engagement Total / Post
  • Social Engagement Total / Post, Paid
  • Social Engagement Total / Post, Organic
  • Social Engagement Total / Post, Post-only
  • Social Engagement Total / Post
  • Social Engagement Total / Post, Paid
  • Social Engagement Total / Post, Organic
  • Social Engagement Total / Post, Post-only
  • Social Engagement Rate by Reach
  • Social Engagement Rate by Reach, Paid
  • Social Engagement Rate by Reach, Organic
  • Social Engagement Rate by Page Fan
  • Angrys
  • Angrys / Post
  • Comments
  • Comments, Paid
  • Comments, Organic
  • Comments, Post-only
  • Comments / Post
  • Comments / Post, Paid
  • Comments / Post, Organic
  • Comments / Post, Post-only
  • Hahas
  • Hahas / Post
  • Likes
  • Likes / Post
  • Loves
  • Loves / Post
  • Reactions
  • Reactions, Paid
  • Reactions, Organic
  • Reactions, Post-only
  • Reactions / Post
  • Reactions / Post, Paid
  • Reactions / Post, Organic
  • Reactions / Post, Post-only
  • Sads
  • Sads / Post
  • Shares
  • Shares, Paid
  • Shares, Organic
  • Shares, Post-only
  • Shares / Post
  • Shares / Post, Paid
  • Shares / Post, Organic
  • Shares / Post, Post-only
  • Wows 
  • Wows / Post
  • Average Watch Length / Post
  • Average Percent Viewed / Post
  • Presence Video Views / Day
  • Presence Video Views / Day, Organic
  • Presence Video Views / Day, Paid
  • Video Length / Post
  • Video View Length
  • Video View Length / Post
  • Video View Length, Organic
  • Video View Length / Post, Organic
  • Video View Length, Paid
  • Video View Length / Post, Paid
  • Video Viewers / Post
  • Video Viewers / Post, Organic
  • Video Viewers / Post, Paid
  • Video Views
  • Video Views, Organic
  • Video Views, Paid
  • Video Views / Post
  • Video Views / Post, Organic
  • Video Views / Post, Paid
  • Video Views to 95%
  • Video Views to 95%, Organic
  • Video Views to 95%, Paid
  • Video Views to 95% / Post
  • Video Views to 95% / Post, Organic
  • Video Views to 95% / Post, Paid

 

2. Other NEW metrics

Facebook - Posts:

  • Negative Feedback 
  • Negative Feedback, Unique 
  • Fan Post Impressions
  • Fan Post Impressions, Paid
  • Video Viewers
  • Video Viewers, Organic 
  • Video Viewers, Paid
  • Video View Length
  • Video View Length, Organic 
  • Video View Length, Paid

Instagram - Custom Dashboards:

  • Replies / Frame

Instagram - Posts:

  • Video View Rate by Impression

Instagram - Stories:

  • Impressions / Frame
  • Reach / Frame


 

3. Prepended presence-level metrics with "Presence"

Custom Dashboard metrics that are "presence-level" come directly from their platform and measures interactions for the entire presence. This change provides a clearer difference between metrics measured based on the day a post was published (ex. Presence Impressions measures impressions on the presence by the day they happened, vs Post Impressions measures impressions across posts published in the time frame). The following metrics were changed:

Facebook:

  • Presence Reach / Day (previously Page Reach / Day)
  • Presence Reach / Day, Organic (previously Page Reach / Day, Organic)
  • Presence Reach / Day, Paid (previously Page Reach / Day, Paid)
  • Presence Reach / Day, Viral (previously Page Reach / Day, Viral)
  • Presence Instant Article Views (previously Instant Article Views)
  • Presence Impressions (previously Page Impressions)
  • Presence Impressions, Organic (previously Page Impressions, Organic)
  • Presence Impressions, Paid (previously Page Impressions, Paid)
  • Presence Impressions, Viral (previously Page Impressions, Viral)
  • Presence Consumption Rate by Impression (previously Consumption Rate)
  • Presence Consumptions (previously Consumptions)
  • Presence Consumptions / Day, Unique (previously Consumptions / Day, Unique)
  • Presence Link Click Consumptions (previously Link Click Consumptions)
  • Presence Link Click Consumptions / Day, Unique (previously Link Click Consumptions / Day, Unique)
  • Presence Other Click Consumptions (previously Other Click Consumptions)
  • Presence Other Click Consumptions / Day, Unique (previously Other Click Consumptions / Day, Unique)
  • Presence Photo View Consumptions (previously Photo View Consumptions)
  • Presence Photo View Consumptions / Day, Unique (previously Photo View Consumptions / Day, Unique)
  • Presence Video Play Consumptions (previously Video Play Consumptions)
  • Presence Video Play Consumptions / Day, Unique (previously Video Play Consumptions / Day, Unique)
  • Presence Video Views (previously Page Video Views)
  • Presence Video Views, Organic (previously Page Video Views, Organic)
  • Presence Video Views, Paid (previously Page Video Views, Paid)
  • Presence Video View Repeats (previously Page Video View Repeats)
  • Presence Video Viewers / Day (previously Daily Page Video Viewers)
  • Presence 10-second Video Views (previously Page 10-second Video Views)
  • Presence 10-second Video Views, Organic (previously Page 10-second Video Views, Organic)
  • Presence 10-second Video Views, Paid (previously Page 10-second Video Views, Paid)
  • Presence 10-second Video Views Repeats (previously Page 10-second Video Views Repeats)
  • Presence 10-Second Video Viewers / Day (previously Daily Page 10-second Video Viewers)

Instagram:

  • Presence Reach / Day (previously Page Reach / Day) 
  • Presence Impressions (previously Page Impressions)
  • Presence Impressions / Day (previously Page Impressions / Day)

LinkedIn:

  • Presence Post Reach / Day (previously Post Reach / Day)
  • Presence Post Impressions (previously Total Daily Impressions)
  • Presence Post Impressions / Day (previously Post Impressions / Day)
  • Page Views / Day, Unique (previously Unique Profile Views)
  • Presence Post Engagement Total (previously Total Daily Engagement)
  • Presence Post Engagement Rate by Impression (previously Engagement Rate, By Day of Eng. )
  • Presence Clicks (previously Clicks, By Day of Eng.)
  • Presence Comments (previously Comments, By Day of Eng.)
  • Presence Likes (previously Likes, By Day of Eng.)
  • Presence Shares (previously Shares, By Day of Eng.)


 

4. Added Social Engagement metrics

Social Engagement metrics are calculated using only "social" interactions (ex. likes, comments), and should match the engagement totals in Public Competitive Data. They do not include consumptions, clicks, and saves in their calculations.

Facebook:

  • Social Engagement Total
  • Social Engagement Total, Organic
  • Social Engagement Total, Paid
  • Social Engagement Total, Post-only
  • Social Engagement Rate by Reach
  • Social Engagement Rate by Reach, Organic
  • Social Engagement Rate by Reach, Paid
  • Social Engagement Rate by Page Fan

Instagram:

  • Social Engagement Total
  • Social Engagement Total, Organic
  • Social Engagement Total, Paid
  • Social Engagement Rate by Impression
  • Social Engagement Rate by Impression, Organic
  • Social Engagement Rate by Impression, Paid
  • Social Engagement Rate by Reach, Organic
  • Social Engagement Rate by Reach, Paid

LinkedIn:

  • Social Engagement Total 
  • Social Engagement Rate by Impression
  • Social Engagement Rate by Follower

Twitter:

  • Social Engagement Total
  • Social Engagement Rate by Impression

 

5. Deleted and recalculated metrics

The following Instagram metrics were deleted: 

  • Page Reach (use Page Reach / Day instead)
  • Post Impressions / Day (use Page Impressions / Day instead)
  • Post Impressions / Day, Organic (use Page Impressions / Day instead)
  • Post Impressions / Day, Paid (use Page Impressions / Day instead)

The following Facebook metrics were recalculated:

  • Fan Adds / Day, Unique (previously Fan Adds, Unique)
  • Fan Adds / Day, Organic, Unique (previously Fan Adds, Organic)
  • Fan Adds / Day, Paid, Unique (previously Fan Adds, Paid)
  • Fan Removes / Day, Unique (previously Fan Removes, Unique)
Did this answer your question?