Can I see Facebook Page followers in Rival IQ?

It depends on which Page Experience you're using. Facebook has made several changes over the years to its Page structure. At present, Facebook has the Classic Page Experience and the New Page Experience. Facebook is pushing to migrate all pages to the New Page Experience.

In Rival IQ, we aim to provide the best audience metric we can given the best available data for each Page Experience.

In the Classic Page Experience, the About section makes a distinction between Likes and Follows. For pages of this type, Rival IQ ingests the page like count (and not the followers). We use the page likes count because it is the only number that Facebook makes available that consistently matches the Facebook site. Their API returns results for followers inconsistently, and when it does return, the number does *not* match what they display on the Facebook site. As they're migrating to the New Page Experience, it's unlikely Facebook will ever resolve this issue.

The New Page Experience has a couple of ways to be configured: with Follow as the primary page button, or with Like as the primary button.

Below is an example of the New Page Experience with Follow as the primary page button. In this case, note that the main header now contains a follower count, and the About section contains no additional information on page likes. For this type of page, the only audience data available for competitive benchmarking is the follower data, and that's what Rival IQ ingests and displays.

Below is an example of the New Page Experience with Like configured as the primary page button. In this case, we see that Facebook displays both likes and followers in the header of the page. Rival IQ ingests and displays page likes as the primary audience metric for competitive benchmarking.

Facebook changed this behavior in the migration to the New Page Experience, and as they continue to make changes we're working on making both metrics available to our customers within Rival IQ's Custom Dashboards.