How do I analyze social media bios?

A social media bio provides an introduction to a brand and links to brand content. Many brands change their bios regularly to highlight recent campaigns, so keeping tabs on your competitors' bios should be a part of your competitive research. Knowing how your competitors present themselves on social media can help you understand their marketing strategies and show you how to differentiate your own social bio.

Rival IQ makes it easy to view and monitor both your own and your competitors’ bios. For tips on crafting a bio, read our blog post How to write an effective Instagram Bio.

This article shows you how to:

To view your competitors’ bios for all of your social channels, add the Social Bios Summary template to your landscape.

To add the Social Bios Summary to your landscape:

1. Navigate to Custom Dashboards on the left navigation bar or go to Custom Dashboards.

2. Click New Dashboard.

3. Click Social Bios Summary under Cross-Channel Competitive Data.

The report displays each social channel in a separate panel. Each panel contains a maximum of 8 companies; however, you can display all companies in your landscape and the full description by clicking View More at the bottom of the panel.

To apply the report to all landscapes in your account, click Edit and change the Visibility option to Account.

By default, Rival IQ sends you an automatic alert whenever a competitor changes their Social Bio or Instagram link.

If you have disabled this alert, follow the instructions below to reenable it.

To turn on alerts you have disabled:

1. Navigate to Landscape > Landscape Settings on the left navigation bar.

2. Select the Alerts tab.

3. Select the alerts you would like to turn on.

Rival IQ recommends that you regularly review all of your social bios to confirm the accuracy of your description and ensure the messaging is on-brand, images are up-to-date, and links are accurate. Follow the instructions below

To review your social bios:

1. Navigate to Landscape > Companies on the left navigation bar or go to Companies.

2. Click a company name.

For each social channel, Rival IQ displays the company's social handle, image, bio description, and summary metrics. The handle name links to each channel’s platform, so you can easily view how the bio appears in the native platform.