Each social channel has a slightly different set of available interactions/engagements. Below, we've defined what we include in the engagement total for each channel's public data within our public data reporting (under Social Analytics -> Competitive Public Data within our app).
For Public Data
Facebook: Reactions, comments, or shares on the original post. Any engagement that occurs on comments or shares of the post is not included in the engagement total. Both paid and organic engagements are included.
Instagram: Likes and comments on the original post. Any engagement that occurs on comments of the post is not included in the engagement total. Only organic engagements are included. Instagram is the only social platform that limits that data they provide to tools like Rival IQ to only organic data.
Twitter: Likes, retweets, and replies on the original tweet. Any engagement that occurs on quote retweets of the original tweet or replies to the original tweet is not included in the engagement total. Both paid and organic engagements are included.
YouTube: Likes and comments on the original post. Any engagement that occurs on comments of the post is not included in the engagement total. Both paid and organic engagements are included.
TikTok: Likes, comments, and shares on the original video. Any engagement that occurs on Duets or Stitches are not included in the engagement total. Both paid and organic engagements are included.
For Private Data
If your team has credentials to manage a Facebook, Instagram, Twitter, or LinkedIn page, you can measure additional engagement metrics in your private data dashboards (found under Social Analytics -> Private data ) or custom dashboards.