Each channel listed under Competitive Public Data has a Social Posts panel. You can use the data on this panel to see high-level metrics and search across posts made by companies in a landscape to get answers to your data-driven questions. You can then export or schedule results to share with your team on a one-time or regular basis.
Filtering Social Posts
Rival IQ indexes every single post made by your companies across all channels to deliver a comprehensive view at a glance of your content landscape. Using the search capability, you can filter the results you see to show instantly for set of posts having a keyword or hashtag.
📝 NOTE: Searching for posts does not search the entire Internet, but returns only the set of posts made by the companies in the landscape for the specified date range.
You can filter social posts by entering keywords in the search box. Filtering affects results in each section of the Social Posts panel.
For search syntax and examples, see the Social Post Search Tips.
Anatomy of the Social Posts Panel
The sections below describe these panel sections:
At A Glance
Top Landscape Posts
Activity & Engagement
Popular Topics
Hashtags
Post Channels
Post Types
Post Times
At a Glance
This section of the Social Posts page gives you key metrics for your company.
Rival IQ calculates:
Your Posts Per Day: The number of posts per day your company has posted. The example above shows all posts across all channels; however, you can drill down into an individual channels by clicking it on the left navigation bar.
Your Eng. Rate: The average Engagement Rate your posts have achieved.
Your Posts with Hashtags: The percentage of your posts containing a hashtag.
Your Top Hour of Day: The top hour of the day for engagement (related to the hour when your posts were made).
Below each statistics Rival IQ lists the corresponding average for the landscape.
Top Landscape Posts
The Top Landscape Posts section lists the top posts in your landscape for the specified time period, sorted by Engagement Rate.
You can add different columns to the display or to sort by different column headers.
Here is the Manage Columns dialog for the Cross-Channel view. This dialog looks slightly different depending on the channel you pick.
To see additional posts in your landscape during the period you have selected, click View More at the end of a section.
Activity & Engagement
The Activity & Engagement section helps you track the activity and engagement for all of the companies in your landscape.
Popular Topics
The Popular Topics section displays the most frequently occurring terms in posts for all companies in your landscape.
Hashtags
The Hashtags section shows you the most effective Hashtags used in posts by companies in this landscape, and also reveals Hashtags used by companies in your landscape that you did not use.
Click View More to expand the list of the companies and to see which hashtag was used by which company.
Post Channels
Rival IQ makes it easy to find out the most popular channel by activity and Engagement Rate for the set of companies you're following or for the current search results. This allows you to compare your company to the other companies in the landscape.
Post Types
The Post Types section shows you which types of posts get the most engagement in your landscape.
Post Times
The Post Times section shows the times when companies in your landscape choose to post and their best times for engagement (based on the time of the post).
What's Next
To learn how to change the layout of social posts to get a more visually-focused view, see Changing the Layout of Social Posts.