The Facebook Insights dashboard is the place to analyze everything about your Page and Posts, including new Page Fans, Page consumptions, and post engagements. Rival IQ makes it easy to report on any number and provides intuitive insights about your data.

If you have not already connected to Facebook Insights, start by following our steps to connect a Facebook page for which you are an Admin. During the connection, make sure you grant access to all the Facebook pages you'd like to connect and that Rival IQ has access to every option. Rival IQ must have access to all of the options in order to display Facebook Insights.

We'll import your latest Page and posts data - it should take approximately 5 minutes.

If you have trouble connecting Facebook Insights, use this help article to troubleshoot or reach out to our support team.

The Page tab displays everything that happened for your Page during the selected time period, including Page Fan growth and Presence Consumptions. Each panel includes an info bubble to help you understand exactly what data is presented.

The Page Fans panel provides the current Fan count for the selected time frame, a breakdown of where new Page Fans liked your Page, and a chart of your new Page Fans by day.

The Page Views panel displays a daily chart of views made by visiting your Page, and the number of clicks on the CTA button on your Page.

The presence metric includes interactions for your Page and Posts published by your Page. 

The Presence Impressions panel summarizes the number of times anyone saw anything about your Page during the selected time period (your Page published posts and they appeared in the viewer's newsfeed, your Page was mentioned by the viewer's friend, etc.). It also breaks down how the viewer saw it (paid, organic, viral). 

The Presence Consumptions panel summarizes the clicks across your Page and your posts during the selected time period. It also displays the daily rate of consumptions to impressions.

The panels on the left side are a breakdown of the Age, Gender, and Locations of your Page Fans. The panels on the right side analyze the Age, Gender, and Locations of people who saw your Page and posts during the selected time period. You can click on any of these charts to view more info and specific numbers.

The Posts tab displays an analysis on all your posts published during the selected time period. Rival IQ further breaks down post data to help you find insights into how to improve your content, whether it's using hashtags, posting about popular topics, or using different post types.

Use the search bar at the top of the page to filter to posts based on keywords or hashtags. For example, if you want to find posts that mention another account, you can search using @*. Click here for more search tips and tricks.

Use the Post Tags dropdown to filter to posts based on the tags you've applied.

The At a Glance panel displays your overall posting activity and engagement on posts published during the selected time period. 

Engagement Rate by Impression measures your engagement (consumptions, reactions, shares) per impression.  

The Posts panel displays the posts published during the time period, sorted by total engagement. Click View More to view more posts on screen. Use the layout and sort drop downs to customize your view of the data.

Click on a post to view more information about it.

The Activity & Impressions panel allows you to compare your post activity trends with the total impressions you received. This helps you analyze any spikes or decreases during particular times. Use the Grouped by dropdown to organize this data by day, week, or month to easily find trends.

The Hashtags panel summarizes the most commonly used hashtags in your posts. Use this to compare hashtags you frequently use against hashtags that receive more impressions or engagements. Click on a row to view the updates using that hashtag, and click “View More” to see more hashtags or customize the columns in this table.

The Popular Topics panel summarizes the common phrases Rival IQ found in your posts using natural language processing. Use this table to spot usage and engagement patterns.

The Post Tags panel displays post tags that exist in your current set of posts. Click Manage Columns... to customize the metrics you would like to analyze for your tags.

Tag any post using the to categorize it. To get started with Post Tags, take a look at our help article.

The Post Type panel summarizes the post types you most frequently use, and the impressions and engagement you receive on each type. Click Manage Columns... to add more metric columns. When we find interesting insights we'll display them on the right side of the panel.

The Post Time panel compares your post times to when organic reach was received. Note that this is different from the panel in Social Posts that compares post time to engagement rate.