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What are "Popular Topics"under Social Posts?
What are "Popular Topics"under Social Posts?

Understand how Rival IQ identifies Popular Topics displayed under Social Posts.

Seth Bridges avatar
Written by Seth Bridges
Updated over a week ago

Question

Where are Popular Topics and what method does Rival IQ use to identify them?

Answer

To view Popular Topics, navigate to a section under Social Analytics on the left navigation bar and then click the Social Posts tab.

Scroll down to view the Popular Topics panel below the Activity & Engagement and Hashtags panels. You can use the date picker, company filter, channel selector, and post type filter to narrow in on any set of social posts you’d like to analyze.

Popular Topics displays commonly used phrases in social media posts by companies in your landscape. Using advanced natural language processing, Rival IQ identifies the most meaningful phrases in each post. Then, for all meaningful phrases, Rival IQ computes the overall usage and social engagement for posts associated with each phrase.

📝 NOTE: Rival IQ labels the most meaningful phrases in each post. To minimize noise, for posts containing a substantial number of phrases, Rival IQ includes only the most meaningful in the overall analysis. In addition, Rival IQ also excludes phrases that don't occur at least 3 times within the data set.

 
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