Your LinkedIn Insights Dashboard
The LinkedIn Insights Dashboard gives you a snapshot of your audience, reach, and engagement during any period of time. When you need to dig into any of these areas, the Dashboard provides further context right on screen.
A breakdown of the Dashboard panels:
At a Glance: Displays your current overall performance and trending data to give you context and provide you with additional details.
Likes: Shows how many page fans you’ve earned during the period, with a clear visualization of how you’ve grown over time and whether paid or organic activity is the driver for those fans. Additionally, the demographics section of the Likes panel illustrates the home countries of your page fans.
Reach: Breaks down your page and post impressions during the selected period, showing you whether your impressions were driven by organic LinkedIn views, paid content, or viral reach resulting from content engagement. Also, the reach panel displays the age range and gender of the LinkedIn users you reached.
Engagement: Covers how many engagments (clicks, likes, comments, shares) your posts have garnered and breaks them down by type.
Engagement Rate: Gives you an idea about what percentage of LinkedIn users that see your content engage with it in some way. This allows you to see what works and analyze what content you publish, when you publish it, and how you promote it.
LinkedIn Insights Post Viewer
For every post you publish on your LinkedIn page, you'll see a summary view of those posts. Having access to all of these metrics and answering these types of key questions is challenging in the LinkedIn native Insights page.
Another key part of your LinkedIn Insights Dashboard in Rival IQ is a complete Posts panel that enables you to answer these questions in three ways.
- Filter posts by type, only considering posts that you are trying to analyze (e.g. video).
- Use our Manage Columns functionality to choose only the metrics that are meaningful to you from availalble Linkedin metrics in LinkedIn.
- Click on any post in our system to get the full set of metrics for this post
Here's an example of the detail view:
Measure and Report
Just like any other metric in Rival IQ, you can customize, Favorite and export any LinkedIn Insights chart with the Rival IQ system. So now you can consolidate your LinkedIn reporting to one place right within your favorite analytics tool!
*Note: your initial data load may take up to 24 hours depending upon the number of interactions in your account.