Stories Definitions

Stories in Rival IQ can be analyzed by an individual photo/video or by the day they were posted. We provide both options to give you insight into how your "overall story" is performing over time.

Story: A photo or video that was added to your "Instagram story".

Day: A group of photo/video stories, grouped by the day the story was posted. Use the timezone picker to align these groupings according to your timezone.

Days with Story: This is the number of days there is a story saved in Rival IQ, and should reflect the number of days you posted a story to your Instagram account. However, because we don't have access to historical stories data, this number may not be symmetrical if you're looking at time period that includes dates prior to connecting Instagram Insights to Rival IQ.

Stories / Day: The average number of stories you post per day, for days there is a story.


The following metrics are Stories-only metrics (on the individual photo/video).

Reach: The number of unique accounts that viewed the story.

Impression: The number of views on the story.

Tap Forward: The number of taps forward on the story.

Taps Forward Rate: The number of taps forward, divided by impressions on the story.

Tap Back: The number of taps backward on the story.

Replies: The number of replies to the story.

Exit: The number of exits from the story, by swiping left or swiping down.

Exit Rate: The number of exits, divided by impressions on the story.

Completion Rate: The percentage of impressions without exits. Calculated by (impressions - exits), divided by impressions.

Full View Rate: The percentage of impressions without exits nor taps forward. Calculated by (impressions - exits - taps forward), divided by impressions.


The follower metrics are Day-only metrics (the group of stories posted on a given day).

Number of Stories: The total number of stories posted on the given day. This number may change as you change your time zone preference.

Total Replies: The sum of replies on stories posted on the given day.

Peak Reach: Of the stories on the given day, each may have a different reach. Peak reach is the highest reach received from these stories.

Peak Reach Rate: The peak reach divided by the number of followers on the given day.

Retention Rate: The impressions on the last story in this day group, divided by the impressions on the first story in this group.


Profile Definitions

Profile Views: The number of views on your Instagram profile.

Profile Engagements: The total of text message clicks, phone call clicks, direction clicks, email clicks, and website clicks from your profile.

Follower Add: The number of new followers.

Follower Remove: The number of unfollowers.

Follower Change: The difference in follower count.

Follower Online Times: This graph shows the average number of followers online on a given time and day, based on the 30 last day of activity.


Posts Definitions

Reach: The number of unique accounts that viewed the post.

Impression: The number of views on the post. Note the difference between impressions and video views for video post types below.

Video View: The number of views on a video post that lasted 3+ seconds. Video posts can receive both impressions and video views. A view on the video post will count as an impression. Then, when the viewer watches the video for at least 3 seconds, that will count as a video view.

Engagement Total: The total of likes, comments, and saves on the post.

Engagement Rate: The engagement total divided by the reach of the post.

Reach Rate: The reach of the post divided by the number of followers of the account on the published date.

Total Carousel Posts: The number of photos and videos in the carousel post. Only carousel post types have this metric.

Carousel Photo Posts: The number of photos in the carousel post.

Carousel Video Posts: The number of videos in the carousel post.

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