Join Halina as she walks you through metrics and landscape comparison in your Rival IQ account to understand how you can benchmark your social media performance against your competitors.
In this video, we will introduce:
- The Metrics tab that shows you how you stack up against your landscape
- Three Key Metrics: Audience, Activity, and Engagement
- How to analyze channel-specific performance
- Where to find the charts that compare your focus company to your landscape averages