Here is a quick guide to all the LinkedIn Post types captured by Rival IQ and their definitions.
Post Type | Definition |
Article | A piece of long-format content created through LinkedIn's integrated publishing platform. |
Carousel | A single post consisting of multiple photos and/or videos. |
Celebrate | Expresses that you're celebrating an announcement, congratulating a personal or professional milestone, or praising an accomplishment. |
Collage | A single post made up of multiple photos. |
Document | A single post consisting of a PDF uploaded directly to LinkedIn, and it is displayed like a carousel. |
Event | A single post for an upcoming online or offline event detailing the event's theme and itinerary, and used to invite other LinkedIn members to join. |
Job | A job description outlining the main duties and responsibilities of a role and an overview of the organization. |
Live | When an eligible LinkedIn member or page broadcasts live video content to a LinkedIn profile, page, or event. |
Photo | A single post made up of one photo. |
Poll | A post asking the poster's audience a question related to their company or industry and offering them the chance to vote by choosing one (or more) of the available responses. |
Status | A text-only post.
NOTE: A status post type may contain shared content from another Linkedin account that includes other post-types photos, polls, videos, etc. |
Topic | A categorized post that falls under one of LinkedIn's latest topics focused on recruiting strategies, tips, and trends. |
Other | Any post captured by LinkedIn that does not directly fit under a previously determined type. |
Video | A single post made up of one video. |