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New Instagram Analytics Metrics, Feb 15th 2023
New Instagram Analytics Metrics, Feb 15th 2023

You can now see the total engagement that was received by your Instagram profile by the day the engagement occurred.

Denna Bettini avatar
Written by Denna Bettini
Updated over a year ago

Presence Engagement and Interactions

The new presence metrics provide the interaction and engagement received by a presence during the selected time period, regardless of content publish date. These metrics are available as an aggregated metric or by specific engagement type such Likes, Comments, Shares, Replies and Saves.

Reach

The new instagram metrics include reach by followers and reach by non-followers. The presence reach metrics have also been expanded to show reach by media type; posts, Reels, stories, carousels and ads.

All of the new metrics can be found in Custom Dashboard under Instagram Insights.

Presence Interactions

  • Instagram Insights Presence Accounts Engaged / Day: The average daily number of unique accounts that have interacted with your content, including in ads. Content includes posts, stories, reels, videos, and live videos. Interactions can include actions such as likes, saves, comments, shares, or replies.

  • Instagram Insights Presence Story Replies: The number of replies you earned on your Stories, including text replies and quick reaction replies, during the selected time period, regardless of content publish date.

  • Instagram Insights Presence Link Taps: The number of taps on your business address, call button, email button, and text button during the selected time period.

  • Instagram Insights Presence Interactions: The total number of post interactions, Story interactions, Reels interactions, video interactions, and live video interactions, including any interactions on boosted content, for this presence during the selected time period, regardless of content publish date.

Presence Engagement for Likes

  • Instagram Insights Presence Likes: The total number of likes earned by posts and Reels from this presence during the selected time period, regardless of content publish date.

  • Instagram Insights Presence Likes, Posts: The total number of likes earned by photo and video posts (excluding Reels) from this presence during the selected time period, regardless of content publish date.

  • Instagram Insights Presence Likes, Reels: The total number of likes earned by Reels (excluding posts) from this presence during the selected time period, regardless of content publish date.

  • Instagram Insights Presence Likes, Carousels: The total number of likes earned by carousel posts from this presence during the selected time period, regardless of content publish date.

  • Instagram Insights Presence Likes, Ads: The total number of likes earned by ads from this presence during the selected time period, regardless of content publish date.

Presence Engagement for Comments

  • Instagram Insights Presence Comments: The total number of comments earned by posts and Reels from this presence during the selected time period, regardless of content publish date.

  • Instagram Insights Presence Comments, Posts: The total number of comments earned by photo and video posts (excluding Reels) from this presence during the selected time period, regardless of content publish date.

  • Instagram Insights Presence Comments, Reels: The total number of comments earned by Reels (excluding posts) from this presence during the selected time period, regardless of content publish date.

  • Instagram Insights Presence Comments, Carousels: The total number of comments earned by carousel posts from this presence during the selected time period, regardless of content publish date.

  • Instagram Insights Presence Comments, Ads: The total number of comments earned by ads from this presence during the selected time period, regardless of content publish date.

Presence Engagement for Shares

  • Instagram Insights Presence Shares: The total number of shares earned by posts and Reels from this presence during the selected time period, regardless of content publish date.

  • Instagram Insights Presence Shares, Posts: The total number of shares earned by photo and video posts (excluding Reels) from this presence during the selected time period, regardless of content publish date.

  • Instagram Insights Presence Shares, Reels: The total number of shares earned by Reels (excluding posts) from this presence during the selected time period, regardless of content publish date.

  • Instagram Insights Presence Shares, Stories: The total number of shares earned by Stories from this presence during the selected time period, regardless of content publish date.

  • Instagram Insights Presence Shares, Carousels: The total number of shares earned by carousel posts from this presence during the selected time period, regardless of content publish date.

  • Instagram Insights Presence Shares, Ads: The total number of shares earned by ads from this presence during the selected time period, regardless of content publish date.

Presence Engagement for Saves

  • Instagram Insights Presence Saves: The total number of saves earned by posts and Reels from this presence during the selected time period, regardless of content publish date.

  • Instagram Insights Presence Saves, Posts: The total number of saves earned by photo and video posts (excluding Reels) from this presence during the selected time period, regardless of content publish date.

  • Instagram Insights Presence Saves, Reels: The total number of saves earned by Reels (excluding posts) from this presence during the selected time period, regardless of content publish date.

  • Instagram Insights Presence Saves, Carousels: The total number of saves earned by carousel posts from this presence during the selected time period, regardless of content publish date.

  • Instagram Insights Presence Saves, Ads: The total number of saves earned by ads from this presence during the selected time period, regardless of content publish date.

Reach

  • Instagram Insights Presence Reach / Day, Followers: The average daily number of unique follower accounts that saw any posts, Stories, and promotions from this profile during the selected time period.

  • Instagram Insights Presence Reach / Day, Non-Followers: The average daily number of unique non-follower accounts that saw any posts, Stories, and promotions from this profile during the selected time period.

Reach by Media Type

  • Instagram Insights Presence Reach / Day, Posts: The average daily number of unique accounts that saw any photo or video posts (excluding Reels) from this profile during the selected time period.

  • Instagram Insights Presence Reach / Day, Reels: The average daily number of unique accounts that saw any Reels from this profile during the selected time period.

  • Instagram Insights Presence Reach / Day, Stories: The average daily number of unique accounts that saw any Stories from this profile during the selected time period.

  • Instagram Insights Presence Reach / Day, Carousels: The average daily number of unique accounts that saw any carousel posts from this profile during the selected time period.

  • Instagram Insights Presence Reach / Day, Ads: The average daily number of unique accounts that saw any ads from this profile during the selected time period.
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