With over 120 new metrics added recently, we felt it was important to adjust our naming structure for our private social metrics to ensure clarity and understandability.
Please refer to the following list of metrics for the changes we made in this release on Feb 24th, 2020.
1. New Facebook Insights metrics in Custom Dashboards
Posts
Posts / Day
Fan Reach / Post, Paid
Fan Reach / Post
Presence Post Reach / Day
Presence Post Reach / Day, Organic
Presence Post Reach / Day, Paid
Presence Post Reach / Day, Viral
Reach / Post
Reach / Post, Organic
Reach / Post, Paid
Reach / Post, Viral
Fan Post Impressions
Fan Post Impressions, Paid
Fan Impressions / Post
Fan Impressions / Post, Paid
Impressions / Post
Impressions / Post, Organic
Impressions / Post, Paid
Impressions / Post, Viral
Page Views
Post Impressions
Post Impressions, Organic
Post Impressions, Paid
Post Impressions, Viral
Presence Impressions / Day
Presence Impressions / Day, Organic
Presence Impressions / Day, Paid
Presence Impressions / Day, Viral
Presence Post Impressions
Presence Post Impressions / Day
Presence Post Impressions, Organic
Presence Post Impressions / Day, Organic
Presence Post Impressions, Paid
Presence Post Impressions / Day, Paid
Presence Post Impressions, Viral
Presence Post Impressions / Day, Viral
Engaged Non-Page Fans / Post
Engaged Page Fans / Post
Engaged Users / Post
Engagement Total
Engagement Total / Post
Engagement Rate by Impression
Engagement Rate by Reach
Engagement Rate by Page Fan
Facebook Engagement Rate
Negative Feedback
Negative Feedback / Post
Negative Feedback / Post, Unique
Page CTA Clicks / Day
Presence Engaged Users / Day
Presence Negative Feedback
Presence Negative Feedback / Day, Unique
Social Engagement Total
Social Engagement Total, Paid
Social Engagement Total, Organic
Social Engagement Total, Post-only
Social Engagement Total / Post
Social Engagement Total / Post, Paid
Social Engagement Total / Post, Organic
Social Engagement Total / Post, Post-only
Social Engagement Total / Post
Social Engagement Total / Post, Paid
Social Engagement Total / Post, Organic
Social Engagement Total / Post, Post-only
Social Engagement Rate by Reach
Social Engagement Rate by Reach, Paid
Social Engagement Rate by Reach, Organic
Social Engagement Rate by Page Fan
Angrys
Angrys / Post
Comments
Comments, Paid
Comments, Organic
Comments, Post-only
Comments / Post
Comments / Post, Paid
Comments / Post, Organic
Comments / Post, Post-only
Hahas
Hahas / Post
Likes
Likes / Post
Loves
Loves / Post
Reactions
Reactions, Paid
Reactions, Organic
Reactions, Post-only
Reactions / Post
Reactions / Post, Paid
Reactions / Post, Organic
Reactions / Post, Post-only
Sads
Sads / Post
Shares
Shares, Paid
Shares, Organic
Shares, Post-only
Shares / Post
Shares / Post, Paid
Shares / Post, Organic
Shares / Post, Post-only
Wows
Wows / Post
Average Watch Length / Post
Average Percent Viewed / Post
Presence Video Views / Day
Presence Video Views / Day, Organic
Presence Video Views / Day, Paid
Video Length / Post
Video View Length
Video View Length / Post
Video View Length, Organic
Video View Length / Post, Organic
Video View Length, Paid
Video View Length / Post, Paid
Video Viewers / Post
Video Viewers / Post, Organic
Video Viewers / Post, Paid
Video Views
Video Views, Organic
Video Views, Paid
Video Views / Post
Video Views / Post, Organic
Video Views / Post, Paid
Video Views to 95%
Video Views to 95%, Organic
Video Views to 95%, Paid
Video Views to 95% / Post
Video Views to 95% / Post, Organic
Video Views to 95% / Post, Paid
2. Other NEW metrics
Facebook - Posts:
Negative Feedback
Negative Feedback, Unique
Fan Post Impressions
Fan Post Impressions, Paid
Video Viewers
Video Viewers, Organic
Video Viewers, Paid
Video View Length
Video View Length, Organic
Video View Length, Paid
Instagram - Custom Dashboards:
Replies / Frame
Instagram - Posts:
Video View Rate by Impression
Instagram - Stories:
Impressions / Frame
Reach / Frame
3. Prepended presence-level metrics with "Presence"
Custom Dashboard metrics that are "presence-level" come directly from their platform and measures interactions for the entire presence. This change provides a clearer difference between metrics measured based on the day a post was published (ex. Presence Impressions measures impressions on the presence by the day they happened, vs Post Impressions measures impressions across posts published in the time frame). The following metrics were changed:
Facebook:
Presence Reach / Day (previously Page Reach / Day)
Presence Reach / Day, Organic (previously Page Reach / Day, Organic)
Presence Reach / Day, Paid (previously Page Reach / Day, Paid)
Presence Reach / Day, Viral (previously Page Reach / Day, Viral)
Presence Impressions (previously Page Impressions)
Presence Impressions, Organic (previously Page Impressions, Organic)
Presence Impressions, Paid (previously Page Impressions, Paid)
Presence Impressions, Viral (previously Page Impressions, Viral)
Presence Consumption Rate by Impression (previously Consumption Rate)
Presence Consumptions (previously Consumptions)
Presence Consumptions / Day, Unique (previously Consumptions / Day, Unique)
Presence Link Click Consumptions (previously Link Click Consumptions)
Presence Link Click Consumptions / Day, Unique (previously Link Click Consumptions / Day, Unique)
Presence Other Click Consumptions (previously Other Click Consumptions)
Presence Other Click Consumptions / Day, Unique (previously Other Click Consumptions / Day, Unique)
Presence Photo View Consumptions (previously Photo View Consumptions)
Presence Photo View Consumptions / Day, Unique (previously Photo View Consumptions / Day, Unique)
Presence Video Play Consumptions (previously Video Play Consumptions)
Presence Video Play Consumptions / Day, Unique (previously Video Play Consumptions / Day, Unique)
Presence Video Views (previously Page Video Views)
Presence Video Views, Organic (previously Page Video Views, Organic)
Presence Video Views, Paid (previously Page Video Views, Paid)
Presence Video View Repeats (previously Page Video View Repeats)
Presence Video Viewers / Day (previously Daily Page Video Viewers)
Presence 10-second Video Views (previously Page 10-second Video Views)
Presence 10-second Video Views, Organic (previously Page 10-second Video Views, Organic)
Presence 10-second Video Views, Paid (previously Page 10-second Video Views, Paid)
Presence 10-second Video Views Repeats (previously Page 10-second Video Views Repeats)
Presence 10-Second Video Viewers / Day (previously Daily Page 10-second Video Viewers)
Instagram:
Presence Reach / Day (previously Page Reach / Day)
Presence Impressions (previously Page Impressions)
Presence Impressions / Day (previously Page Impressions / Day)
LinkedIn:
Presence Post Reach / Day (previously Post Reach / Day)
Presence Post Impressions (previously Total Daily Impressions)
Presence Post Impressions / Day (previously Post Impressions / Day)
Page Views / Day, Unique (previously Unique Profile Views)
Presence Post Engagement Total (previously Total Daily Engagement)
Presence Post Engagement Rate by Impression (previously Engagement Rate, By Day of Eng. )
Presence Clicks (previously Clicks, By Day of Eng.)
Presence Comments (previously Comments, By Day of Eng.)
Presence Likes (previously Likes, By Day of Eng.)
Presence Shares (previously Shares, By Day of Eng.)
4. Added Social Engagement metrics
Social Engagement metrics are calculated using only "social" interactions (ex. likes, comments), and should match the engagement totals in Public Competitive Data. They do not include consumptions, clicks, and saves in their calculations.
Facebook:
Social Engagement Total
Social Engagement Total, Organic
Social Engagement Total, Paid
Social Engagement Total, Post-only
Social Engagement Rate by Reach
Social Engagement Rate by Reach, Organic
Social Engagement Rate by Reach, Paid
Social Engagement Rate by Page Fan
Instagram:
Social Engagement Total
Social Engagement Total, Organic
Social Engagement Total, Paid
Social Engagement Rate by Impression
Social Engagement Rate by Impression, Organic
Social Engagement Rate by Impression, Paid
Social Engagement Rate by Reach, Organic
Social Engagement Rate by Reach, Paid
LinkedIn:
Social Engagement Total
Social Engagement Rate by Impression
Social Engagement Rate by Follower
Twitter:
Social Engagement Total
Social Engagement Rate by Impression
5. Deleted and recalculated metrics
The following Instagram metrics were deleted:
Page Reach (use Page Reach / Day instead)
Post Impressions / Day (use Page Impressions / Day instead)
Post Impressions / Day, Organic (use Page Impressions / Day instead)
Post Impressions / Day, Paid (use Page Impressions / Day instead)
The following Facebook metrics were recalculated:
Fan Adds / Day, Unique (previously Fan Adds, Unique)
Fan Adds / Day, Organic, Unique (previously Fan Adds, Organic)
Fan Adds / Day, Paid, Unique (previously Fan Adds, Paid)
Fan Removes / Day, Unique (previously Fan Removes, Unique)