This article describes changes to Instagram engagement metrics that affect Rival IQ and your experience with the platform.
Changes to Instagram Presence Impressions
As of April 1, 2025, Instagram made deprecations that affect the calculation for the Presence Impressions metric. Previously, the metric represented the number of times your posts, stories, reels, videos, and live videos were on screen, including in ads. Now, the metric represents the number of times your content was played or displayed. Content includes reels, posts, stories.
You can view Presence Impressions under Social Analytics > Your Private Data > Instagram Insights.