This article describes changes to Instagram engagement metrics that affect Rival IQ and your experience with the platform.
Changes to Instagram Profile Engagements
As of January 8, 2025, Instagram deprecated all profile engagement types other than “Website Clicks.” This means that Rival IQ no longer tracks the following engagement types for Instagram Insights:
Email Clicks
Direction Clicks
Phone Call Clicks
Text Message Clicks
You can view profile engagements under Social Analytics > Your Private Data > Instagram Insights.
