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All CollectionsA Guide to Getting Started With Rival IQChapter 3: Level Up Your Strategy
Analyzing Your Competitors Using Social Posts
Analyzing Your Competitors Using Social Posts

In Social Posts, get a clearer view of your competitors' performance and hashtags by using keyword search and boosted post detection.

Stephanie avatar
Written by Stephanie
Updated over a month ago

Using the Search Bar

Use the search bar on the Social Posts tab to filter posts on the page to only posts containing a particular word, such as “latte." Rival IQ then filters every part of the Social Posts report so you can get a complete picture of the popularity, activity, and engagement for posts that contain certain keywords and hashtags.

Take a look at our Social Posts Search Syntax Guide to learn some powerful searches. There, you'll learn about NOT and OR logic, grouping with parentheses, wildcards, and more.

Looking for Likely Boosted Posts from Competitors

Likely Boosted Posts are posts with engagement performance that can likely be explained by a paid boost. When Rival IQ detects a likely boosted post (only for Facebook posts), the post has a “$ Likely Boosted” icon.

In Facebook Social Posts, you can use the Likely Boosted Posts panel as well as the post filters to understand:

  • What content companies in your landscapes generally boost

  • How often companies boost posts

  • The engagement posts receive with a paid boost

Understanding the performance of others’ boosted posts can help you manage your budget and topics for your boosted posts.

Finding Competitor Hashtag Campaigns

Use the Hashtags panel to stay informed on new or trending hashtags used by your competitors. 

Hover over any row and click the row to view the posts using that hashtag. 

What's Next

Learn how to use social search on Twitter and Instagram to find influencers, hashtags, and content with ease in Finding Relevant Influencers and Hashtags with Discover.

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